- Visual Content will become an absolute necessity
Your reader is not going to stay on your page for more than 10 seconds. That is all the time you have to grab their attention. It is a known fact that our brain processes visual data faster and better. Your messaging has no value unless it is retained by your audience. Information is like a cigarette lighter. It can easily get lost. Plenty of new content gets created on a daily basis across the web by thousands of content creators. So, it is crucial that we catch the attention of our buyers, impact them and make them retain the message that we try to convey through your content.
- Email Marketing will undergo evolution.
With Powerful and Affordable email marketing and automation tools are more accessible to every marketer than ever before, this old marketing strategy which once was thought to be dead will take yet another step forward and evolve. People would need more than just an email id. Data Science is giving a new dimension to email marketing and making the campaigns smarter. As more and more people are having access to advanced smart devices, Behavioral data from the devices would be available and this would be a game changer in the way to approach Email Marketing. Lesser time will be taken on design and more time will be taken on content creation.
- User-Generated Content will get more Important than ever
Believe it or not, but people love to sell. People love to recommend good things that satisfies them. They often share a lot of pictures or even reviews on Social Media. This will only get better this year. 945 Million Dollars in YouTube revenue was contributed by User Generated Content. This puts you in a great advantage to leverage this particular behaviour of consumers. Work on building your user reviews. This would certainly add a lot of weight to the decision making process of your consumers. When your customers share content with you, you get access to information like ‘why they like your product’ or ‘common misconceptions about your product’ etc.
- Creative and Informative Videos would turn into Selling Machines
By 2017, the amount of video content that will be uploaded on the internet on a single month will be more than Television has ever created since inception. 75% of people watch work related videos. 93% of marketers use videos for online marketing and even highlight their video on their websites. Video marketing is very effective on boosting brand awareness, lead generation and engagement. Websites which uses video has a better cut-off rate compared to websites that don’t
- Content Marketing will overtake traditional marketing
51% of B2B marketers plan to increase spend in Content Marketing over the next year. Companies have identified the success formula behind Content Marketing over Traditional Marketing. Through Content Marketing you gain the trust of your buyers. You try to enlighten the audience by providing them useful information. The growth of Social Media does not seem to hit a halt and more over there are no reasons for the growth to stop. People have become more shrewd while purchasing. As pointed out earlier reviews and ratings matter. Content Marketing has a direct impact on these two factors. It also improves your engagement compared to any other type of marketing. So, what are you waiting for?