About Us

About Us

Many would say that sales and marketing (S&M) is an art.  The zing of our thing lies in putting the science in it too.  We believe that when a strategically planned S&M effort is executed in a systematic and scalable manner, it will deliver anticipated results.

Scala Marketing is an S&M consulting services company.  Scala means ‘growth,’ and we believe that our mission is to deliver guaranteed growth for our customers.  True to our mission, we do not just ‘consult’ to develop a sound S&M strategy, but we see that strategy through execution to deliver results.

We co-own the marketing function and its responsibilities for our clients.  We don’t just deliver campaigns, events, SEO and other discrete pieces of marketing activities, but instead deliver on marketing objectives like demand generation, opportunities identification and sales pipeline augmentation.

Scala Marketing leverages the simplicity of conventional marketing and the power of internet marketing to deliver business benefits like revenue maximisation, enhanced sales efficiency, better returns on marketing investments, and a defined edge over the competition.  We set our customers’ cash registers ringing, all the while doing it efficiently and profitably.  Our solutions are meant to drive down the total cost of ownership of a marketing function while maximizing their impact on our customer’s business goals.