Buyer personas are built up partly on who you think your ideal customer is and who your actual customers are. When it isn’t backed by real, adequate and constantly updated data, here is what happens: The buyer persona ill-informs the sales and marketing strategies. Campaigns don’t resonate with the clientele.
Inbound vs. Outbound – inbound wins hands down! It is 4x more effective! Stats will tell you that inbound trumps outbound in today’s mercantile world. In fact many people rightly believe that outbound marketing belongs to a bygone era before the internet came about. However, whilst the reasons for this
Companies are always on the lookout for ways to promote themselves and to gain a better position and more flattering appearance before their customers and prospects. Many consider outbound marketing outdated and ineffectual. However, while inbound marketing trumps outbound, there are common mistakes people make, and sometimes unconsciously so, which
Launching a new product without sufficient market research is like wading into waters too deep to stand up in. Instinct doesn’t cut it here. Beyond gauging the initial curiosity, only sound marketing research will let you know with certainty whether your product will fly off the shelf or be forgotten
Best Non-Textbook Holiday Marketing Campaign Ideas And why these campaigns worked… With the holidays around the corner you ought to be wracking your brains for ideas and getting all those marketing campaigns ready. Why? Because once the season hits, you’re focus should be operations and execution, not adjusting strategies to
In the last post of this series, we looked at why traditional B2B marketing tactics have lost relevance in today’s world order and why it is important for us to adapt to the new marketing order. Interrupting prospects in the hope that they may be interested in your solution is
In our last post on this series on whether inbound marketing really works, we saw why traditional B2B marketing tactics worked. In this post, we will look at what changed that made the traditional B2B marketing tactics outdated and why they may no longer work. The biggest change today is the salesperson has