Buyer personas are built up partly on who you think your ideal customer is and who your actual customers are. When it isn’t backed by real, adequate and constantly updated data, here is what happens: The buyer persona ill-informs the sales and marketing strategies. Campaigns don’t resonate with the clientele.
Inbound vs. Outbound – inbound wins hands down! It is 4x more effective! Stats will tell you that inbound trumps outbound in today’s mercantile world. In fact many people rightly believe that outbound marketing belongs to a bygone era before the internet came about. However, whilst the reasons for this
Companies are always on the lookout for ways to promote themselves and to gain a better position and more flattering appearance before their customers and prospects. Many consider outbound marketing outdated and ineffectual. However, while inbound marketing trumps outbound, there are common mistakes people make, and sometimes unconsciously so, which
Launching a new product without sufficient market research is like wading into waters too deep to stand up in. Instinct doesn’t cut it here. Beyond gauging the initial curiosity, only sound marketing research will let you know with certainty whether your product will fly off the shelf or be forgotten
In the last post of this series, we looked at why traditional B2B marketing tactics have lost relevance in today’s world order and why it is important for us to adapt to the new marketing order. Interrupting prospects in the hope that they may be interested in your solution is
One of the most common confusions we’ve heard is for people to confuse the difference between a marketing strategy and marketing plan. So, we thought it might be a good place for us to bring some clarity. Marketing Strategy The marketing strategy is an explanation of the goals you need