Marketing has been treated as a cost center from time immemorial. One of the prime reasons for this is that in most cases marketing by itself does not result as a sustainable revenue generation mechanism. It needs a supplementing sales channel to ensure that its initiatives are translated into success. Hence most Chief Marketing Officers are often posed with the dilemma of whether or not to ask for increased budgets.
Our solution is targeted at resolving this dilemma and helps articulate precise marketing returns not only by deploying a mechanism that tracks and reports tangible measures that clearly define success in marketing, but by also implementing those steps that will enhance marketing’s influence on the top, and consequently the bottom one, too.
Of course, as interesting as this sounds, it is easier said than done. However, our carefully crafted approach lays out a path to achieving this.