The product (the service they were rendering) was efficient, thorough and, most importantly, extremely cost competitive; however, despite their personalized approach, they required a proper marketing format to reach out to their prospective clientele who were mostly overseas.
Given the demand in the field, and the supply that they could meet it with – having the manpower, infrastructure and adaptability, the product wasn’t expected to be a challenging sell. Yet, they needed to be able to get some ground work done with prospects before travelling oceans to meet clients and cement deals.
There wasn’t sufficient content available online for potential clients to get a sense of the companies’ work and make the decision to link-up with them. This was a critical point given that, unlike local companies on similar time zones, the opportunity for client-vendor meetings or frequent calls aren’t always possible or convenient. This significantly impacted sales conversions.
Their search engine ranking was fair to middling, website traffic was poor, and leads were barely converting, thereby, and unfortunately so, leaving the entire endeavor very mediocre.
Despite offering a good service, their moribund marketing customs required an uplift in the form of inbound marketing to generate the right sales.