Vade Mecum for Social Media Image Sizing For 2017

13 Jun

People are very visual. That’s what gives images (and videos) their power. They attract attention easily and convey a lot more than words can hope to in a fraction of the time. So naturally you should want to make sure that the pictures you use in your social media marketing are of the right size and resolution, depending on the medium where you’re posting them. This blog gives you the specifications for each medium so you have them ready at a glance.





  • Profile Picture: 400 x 400 pixels (max. 100KB file size)

Maintain this excellent quality of the picture that will visually represent you on your home page, whenever you tweet, on your Twitter stream, and everywhere else.

  • Header Picture: 1500 x 1500 pixels (max. 10MB file size)

This picture is usually in sync with the brand and tagline, so make use of the high resolution allowed here.

  • In-stream Picture: 440 x 220 pixels (max. 5MB file size for pictures, 3MB for gifs)

You are allowed 4 pictures along with your tweets instead of using links for images. But maintain the 2:1 (440 height x 220 width) ratio of images so they don’t get cut off at the edges.





  • Profile Picture: 180 x 180 pixels

This again visually represents you on your page, where you comment, other people’s timelines, and when you are searched for.

  • Cover Picture: 828 x 315 pixels (max. 100 KB file size)

This is where you add creative images that represent your business. However, it can only be viewed on your page.

  • Shared Images: 1200 x 630 pixels

These images posted to your timeline also appear in the news feed of friends and followers. They could be announcing events, offers or general content, and have to have clarity to be easily engaged with. Also remember open graphs and how powerfully you can impact people.






  • Profile Picture: 110 x 110 pixels
  • Photo Size: 1080 x 1080 pixels
  • Photo Thumbnails: 161 x 161 pixels

You will notice here the consistent 1:1 ratio requirement of size for all the images, i.e. squared. Pay special attention here as this is a predominantly photo medium and text options are limited. You want your picture to speak volumes without suffering cuts and blurs.






  • Profile Picture: 250 x 250 pixels

The trip here is that you’re asked for square dimensions but your identity image appears in a circle. So make sure the important parts are visible within the circle.

  • Cover Image: 1080 x 608 pixels

This can be a nice large picture representing your brand or business.

  • Shared Image: 497 x 373 pixels

These images which can be shared with specific circles or other relevant targets also show up in Google searches related to your post or business.






  • Background image:1000 x 425 pixels
  • Standard Logo:400 x 400 pixels
  • Profile image:400 x 400 pixels
  • Career Cover Picture:974 x 330 pixels
  • Banner Image:646 x 220 pixels
  • Square logo:60 x 60 pixels






  • Profile Picture: 165 x 165 pixels

While this isn’t as important as an FB profile picture, it has to be a nice one as that’s what people will see if they come to your board through a keyword search.

  • Board Display Image: 222 x 150 pixels

Of course you’re going to use good pictures here!

  • Pin Sizes: 238 pixels width, scalable height

On minimum, expanded pins will have a 600 pixel width. While the width is fixed, the height is scalable.






  • Profile Image: 128 x 128 pixels

This again is a square profile that appears next to your ‘follow’ button and as thumbnails next to your posts in feeds.

  • Image Posts: 500 x 750 pixels

Tumblr lets you post really high quality pictures, up to 10MB sized images and up to 1MB sized gifs.






  • Channel Cover Picture:
    • for desktops – 2560 x 1440 pixels
    • for tablets – 1855 x 423 pixels
    • for smartphones – 1546 x 423 pixels
    • for TV – 2560 x 1440 pixels

Given the multi-device usage of YouTube, sizes are optimised for different platforms.

  • Video Uploads:1280 x 760 pixels

This being a video channel, the resolutions must be maintained at a 16:9 ratio for uploaded videos.

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