Content Marketing

A good call to action (CTA) is like the dude standing in the unobtrusive yet conspicuous corner of the mall, giving out free samples of Red Bull, attracting them with a taste of the fizzy drink, and then showing them where to buy their own crate. How do you write

You may have been browsing flight schedules from Stockholm to Dunedin on a travel website. You close the page to open an online dictionary to assist with your work report. And suddenly you see an ad for flights on the same route you had been searching. But this add shows

When you write content for your website, 30% is what you write and 70% is how people respond to it. Good content resonates with your audience. It could be educative, edgy, intriguing, entertaining, or even provocative. But whatever it chooses to be, the writer needs to understand who is on

Every business wants conversions to roll like a hamster’s wheel. So, belonging to the new tech age, they set out to work on their online presence and optimise their websites and mobile apps to assist in conversions. Or so they think they did. Is there a logical sequence or process

Verify Tracking Code Installation This is one of the most commonly found problems in Google Analytics. Many people either don’t have a tracking code or have an incorrect tracking code installed. Use Google’s Tag Assistant to your Google Chrome browser to verify if you’re using the correct tracking code. Once

Almost all consumers who have access to the internet use the Search Engine. This has made PPC Advertising a healthy competition between companies who are looking to get ahead of each other. Google alone hosts over 1 million advertisers, and search advertising aimed at desktop and mobile devices accounted for

At this time and age, who doesn’t need Marketing? Everybody does! But Marketing as a term is way too broad. How do we figure out what works for whom? Most of the text book Marketing methods are too expensive for small businesses to employ and also contains the risk of

Visual Content will become an absolute necessity   Your reader is not going to stay on your page for more than 10 seconds. That is all the time you have to grab their attention. It is a known fact that our brain processes visual data faster and better. Your messaging has

Obviously you need to be focussing on your business, your product and your name, and should be competing with yourself. However, you need to be aware of your competition and know what they are doing, how they are doing it, and where they could pose a challenge (or threat!) to

It’s easy to start out on your business venture with an excellent idea or a very cool product. But unfortunately, in this competitive consumerist world, just a good idea won’t fly. It needs to be backed by a brilliant acumen in scalability matters. If you don’t have much foresight for