Content Marketing

At some point marketers become infatuated with marketing automation. Before we dive into the reasons why, let’s first take a look at what it’s all about. Marketing automation is about using software to automate marketing actions. These are usually repetitive functions like e-mails, social media, and a few other web

Buyer personas are built up partly on who you think your ideal customer is and who your actual customers are. When it isn’t backed by real, adequate and constantly updated data, here is what happens: The buyer persona ill-informs the sales and marketing strategies. Campaigns don’t resonate with the clientele.

Inbound vs. Outbound – inbound wins hands down! It is 4x more effective! Stats will tell you that inbound trumps outbound in today’s mercantile world. In fact many people rightly believe that outbound marketing belongs to a bygone era before the internet came about. However, whilst the reasons for this

Companies are always on the lookout for ways to promote themselves and to gain a better position and more flattering appearance before their customers and prospects. Many consider outbound marketing outdated and ineffectual. However, while inbound marketing trumps outbound, there are common mistakes people make, and sometimes unconsciously so, which

Launching a new product without sufficient market research is like wading into waters too deep to stand up in. Instinct doesn’t cut it here. Beyond gauging the initial curiosity, only sound marketing research will let you know with certainty whether your product will fly off the shelf or be forgotten